Product advertising – why automate it?

If you have an e-shop and sell products, you probably also run PPC campaigns in Google Search. Today we would like to introduce a Slovak PPC tool – BlueWinston.com. In this article you will read what this tool offers, how it works and what its main advantages are.

If you have an e-shop and sell products, you probably also run PPC campaigns in Google Search. And as you surely know, users search for specific products on Google, want to look at them and buy them. With PPC campaigns you may come across questions like these:

1, Which products should you run PPC campaigns for in Google Search?

2, How do you create campaigns for individual products, what ads and keywords should you create?

3, Can it be automated somehow? And if so, will it be accurate and effective?

These are good questions that plenty of e-shop owners around the world ask themselves. And the more products you have in your e-shop, the more necessary it is to target users precisely and make your PPC campaigns more effective.

Creating PPC ads and keywords for hundreds and thousands of products can take quite a long time, or is virtually impossible – time you could use for something else, such as managing your PPC campaigns and/or remarketing.

Today we would like to introduce a Slovak PPC tool used by agencies and e-shops all over the world – BlueWinston.com. It is a tool, or online application, for automating product ads for e-shops in Google Search, and it has been on the market since 2014. It offers features that are unique worldwide.

Read what it offers, how it works and what its main advantages are:

Hundreds and thousands of product ads in just a few minutes

Thanks to Blue Winston you do not have to sit at your computer for hours creating ads for the products in your e-shop manually. Blue Winston does it for you.

In a few clicks you get suitable long-tail keywords. All you need is an .XML feed from your e-shop and a Google Ads account. The tool's interface is simple and you do not need any special knowledge to operate it. A product campaign like this brings more visitors to your products and thereby increases the number of conversions. That of course also depends on your e-shop, your prices, your shopping cart and so on.

On the Blue Winston blog, though, you will find plenty of useful guides to help you use it.

Which types of product PPC campaigns can be automated through Blue Winston?

Not everything is black and white, and one type of campaign will not suit all e-shops and all segments. To help you get the most out of Blue Winston, it offers three types of campaign.

1. Product campaigns

A unique ad for every product you choose in your e-shop. This type of campaign suits situations where the customer knows exactly which product they are looking for. The ad sends the user straight to the product page, so they do not have to wander around the navigation and immediately see what they wanted to see. Keywords are created very easily from the product name.

The advantage is a low cost per click and therefore a lower cost per conversion (compared with general keywords).

2. DSA-P campaigns These are Dynamic Search Ads for Products and are designed for products with low search volume, i.e. products not enough people search for. By combining a product campaign with a product DSA campaign we can easily advertise all products and avoid problems with low search volume.

3. Product group campaigns Products that come in several colours or variants – for example the iPhone XR, which can be black, silver, white or blue – have their own type of campaign: product group campaigns. If a customer does not know a product has several variants, this ad redirects them to the search on the e-shop, where they can choose between them. For instance to the search results on the e-shop TPD.sk.

With these shorter product keywords you reach more users and they also get to choose from all the available variants, colours and so on. Again, everything is fully automated. Curious who recommends using Blue Winston? Take a look at the reviews and recommendations here. You will find an overview of certified partners (agencies and PPC specialists) here.

Support, a pilot campaign and 30 days free

If you decide to use Blue Winston, you get not only a great Google Ads tool but also benefits such as:

• a 30-day free trial
• 24/7 customer support (live chat, phone, e-mail)
• a pilot campaign created free of charge
• training over Hangouts and an explanation of the basics

Would you like to try Blue Winston? You can write to contactus@bluewinston.com